If ogling spring fashion lifts your spirits through the last days of winter, than Victoria’s Beckham’s collaboration with Target will be a breathe of fresh spring air.
Sneak peak images of the collection, available April 9, have just been released. Preview items can also be found on the Target website.
A swinging 60’s vibe runs through the collection with Twiggy-style sleeveless shifts, scallop edges and Peter Pan collars.
Most of the 200 pieces available will be priced at less than $40 US.
My favourite piece from the preview seems almost an outlier in the vibrant, mod-influenced collection. This on-trend reinvented shirt dress has a strong Beckham edge to it and would make summer office dressing a breeze.
I’m still undecided on the growing phenomena of high-end designers teaming up with fast fashion retailers. These collabs generate more demand than supply (as with last year’s Kenzo for H&M collection) and use the misbehaviour of unsatisfied consumers for public relations hype (see Missioni’s collab with Target in 2011).
Further,slapping designer logos on massed produced pieces doesn’t alleviate the fast fashion problem.
On the other hand, collecting pieces we find extremely special and wear repeatedly is the antithesis of the fast fashion paradigm. If you adore the Victoria Beckham line, but your husband won’t sign a second mortgage to finance an almost $2000 US sleeveless floral dress, then the English Floral Satin dress sold at Target for less than $40 US could be the most beloved – and sustainable – piece you ever buy.
You can check out more of the preview pieces on my Pinterest page.
Tell me … will you be checking out the Target collection on April 9?